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Commercials have been around since the days of radio and immediately hit screens in the early 1950s with the introduction of television. One of the most popular and enduring commercial types is the product profile demo.
From cars to cereal we have all seen these types of commercials but the real question is do they still work in the era of the internet and much tech-savvy millennial? The answer is yes, but it depends on your product or service and most importantly how it’s presented. Showing your product on TV, social media or anywhere on the web is a great way to see your sales rise, gain more exposure or even educate consumers. The best part is the cost of producing a professional product commercial has never been cheaper.
We can work with you to help make a professional and entertaining video with a strong and clear message. The key to a great product commercial is finding a great hook (comedy, drama etc.) that fits your brand and your consumers interests. Another important element is the length. A product commercial should be short and to the point, keeping it under 1 minute.
Even though this is labeled as a product it also includes services. Think of all the insurance or law commercials and I’m sure you can see the connection to product commercials.
We will work with you every step of the way whether you already have a killer idea or are in need one. Not only are these commercials highly affordable, but they are some of the most effective types of video marketing.
What is a viral video? The best way to explain this is a video that is shared, trends, and explodes with views. One of those videos everyone is talking about. We have all seen a viral video that someone posts on social media, and we all have shared or commented on a least one.
A lot of production companies say they specialize in viral videos, but there is no “formula” to creating one. Everything from a singing baby to a remixed movie clip can become viral. No amount of planning can guarantee a viral video. So why should you try to make one?
The truth is there are ways to help a video go viral, and it’s all about being strategic and creating a video around it. A viral video doesn’t need 1 billion views to be considered successful. Even if your views are low, but the video is shared among your consumer base, it is successful.
Viral marketing videos usually defy what most expect an advertisement to be. Some videos don’t even show or mention their product. Even if they may seem random or strange there is a lot of time invested in creating something that is “outside the box”.
The most important part of a viral video is creating a campaign around it. This usually involves content beyond just the video and requires some additional planning. Movie studios have been doing this with trailers and other media to support their film and its seen a lot of success.
Yes viral marketing is risky, and yes it can be more expensive and require additional time, but it also can be very fruitful. We will work with you to help create the campaign around the video and help make the video have a higher chance of success. And as a business owner, I am sure you know that taking calculated is risks is a great way to move your business to the next level.
Seeing the word “infomercial” brings up groan-inducing images of 3 am TV filled with products like the Thighmaster and the ShamWow. Even with the countless parodies on TV and film, we still believe these commercials can be effective if done right.
If we break down what an infomercial is at its core, it’s just a long-form commercial. If we take out the stereotypes such as a tacky and loud salesman and the constant phone number on screen, there is a lot to mine if you plan it right.
One of the best ways to do an infomercial is to actually embrace the stereotypes with a comedic approach. Perhaps your product isn’t very well known and using an instantly recognizable format helps draw viewers in and the humor subverts their expectations. Making people laugh is a great way to make them open their wallets.
If your brand doesn’t really lend itself to comedy you may still want to consider an infomercial. They don’t have to be 30 mins long to be effective and can just feature a spokesperson, the product and perhaps some additional clips of your product or service. A good example of this is any Kickstarter type video. It features an in-depth look at a product or service. Even a great customer service video can have an impact on your sales. Not all videos need to be follow a strict outline to sell your product or service.
Narrative commercials are a great way to break away from typical video advertising. Creating an exciting, entertaining and still informative commercial wrapped around a great story, has a lot of potentials to help your business. Some larger brands have been doing short films as product videos that can be up to 5 minutes and usually are on their website or social media.
Narrative commercials aren’t just short movies either. Usually, they are wrapped around an idea or story that fits your brand or even your customers and their interests. We believe that moving further away from what people consider a “commercial” can help the highly skeptical public buy your product.
These commercials can even be multi-part and when your videos destination isn’t broadcast, you have a lot of freedom on how to create your videos. Beer commercials have been doing these for years, or just look at most Super Bowl commercials and you can get a good idea at how these are effective for brands.
Narrative commercials tend to be more expensive because they require an extra coat of polish compared to simpler videos. The aim is to give a cinematic look and feel to the video through lighting, actors, props and locations.The extra cost doesn’t need to be Hollywood film budget, but a few extra bucks and a creative team can really help create these types of videos. You may even choose to go with a look of a found footage or cell phone video to avoid higher costs and still be effective as a story and advertisement. Even though they can be highly effective, that doesn’t mean they are right for all of your videos. You can still create a commercial in this style for broadcast or web at a fraction of what large brands pay, and get more out of it.
Brand awareness should be included in any type of video you create. They are not limited to commercials, but also are included with most type of corporate videos. There are times that you may want to create a video that focuses more on what your brand is.
Think about some of the top brands in the world. As soon as one pops in your head you will immediately know what that brand is. It can be their logo like Mcdonalds, or their humorous commercials like Geico. These brands took years developing their awareness, and even if you don’t have millions of dollars to spend, you can create some content that lets consumers know what you are, and what you represent.
Most of these videos don’t show your product or service, although they can if it fits the idea behind it. A good example of this Apple ad and Nike Ads that we have all seen for many years. These commercials tend to focus on a feeling, a color palette or an idea that fits the brand.
Just because you are focusing on awareness doesn’t mean these videos can’t also boost sales. The Nike ads featuring the “Just do it” signifies a feeling and attitude when wearing the Nike Brand. There was a great Ted Talk discussing this type of advertising and why it’s so powerful. Apple salespeople on an idea, and rarely show their products on a commercial. They focus on an aesthetic, music to invoke a feeling an idea among viewers. It’s subtle but very effective.
We created a video for a Xero Shoes, a shoe company based here in Colorado. The idea was to do a play off the 80’s drug ads. Instead of this is your brain on drugs, it was this was your foot in a shoe. The idea was to show why shoes damage your foot. This is a philosophy of Xero Shoes and the video was well received. It didn’t feature any sandals or other products. It was just a man and a kid in a foot costume.
