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IDEXX Laboratories, Inc. is an American multinational corporation engaged in the development, manufacture, and distribution of products and services for the companion animal veterinary, livestock and poultry, water testing, and dairy markets.
In 2021 IDEXX hired us to complete a massive project that took us to 14 states in 3 weeks. We captured footage in Missouri, New York, Kentucky, Texas and more. The project goal was to help launch the Alertys on Farm Testing product and services in North America.
In these series of video we focused on integrating the testimonial videos we had done with b-roll that shows how the testing works in real world situations. These product videos are made to inform potential clients as well as show existing clients how to use the tests.
