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IDEXX Laboratories, Inc. is an American multinational corporation engaged in the development, manufacture, and distribution of products and services for the companion animal veterinary, livestock and poultry, water testing, and dairy markets.
In 2021 IDEXX hired us to complete a massive project that took us to 14 states in 3 weeks. We captured footage in Missouri, New York, Kentucky, Texas and more. The project goal was to help launch the Alertys on Farm Testing product and services in North America.
Our mission was to interview farmers who had been a part of the test markets where they shared their thoughts on how the product and service helped their businesses. Above is a link to 3 videos featuring real testimonials from farmers that were captured and edited by our team. Another video was a broadcast commercial that aired nationally that used our footage.