Creating marketing content for your company isn’t always about getting new customers or satisfying existing ones. Video content can also help find the perfect team members for your business. Boston Market a national restaurant chain knows the value in these types of videos. they have found much success in creating recruitment videos but also wanted the videos to double as marketing videos. This meant infusing their branding into these videos.
They contacted us wanting to create 3 videos in less than 2 weeks and having only 2 days of filming time. We worked closely with their internal marketing team to create visuals that not only showed the value of working for their company but also fit with their branding. We shot the videos at their headquarters in Golden Colorado and one of their flagship stores in Wheat Ridge Colorado.
The feedback from the videos has been very positive, not only from the Boston Market team but also applicants. By combining branding and recruitment Boston Market has continued to show why they stand out in the restaurant business.
Jason Graisa
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