Let’s face it: videos are the future of content. They do what text just can’t, and that is to create an immediate, vivid connection with your audience. The right video can make your viewers retain 95% of your message — compare that to a 10% retention rate for the same message conveyed through text.
Investing in video can seem daunting, and using an agency to do it even more so. If you’re thinking about doing your next video project on your own, we encourage you to think again.
Expertise
For some projects, you don’t need an expert. You don’t, for example, need to call a plumber every time you have a clogged toilet. However, if you’re building something new from scratch and you’re not sure where to begin, all the blogs and YouTube videos in the world won’t equal the expertise of someone who lives and breathes that field every day.
An experienced agency also has the connections to bring in outside resources whenever they’re needed. Want to know who to go to for a certain kind of voice over work? Do you need lighting people, editors, animators, and music mixers that you can trust? Agencies can do that for you far more easily than an internet search.
Extra Brainpower
Having the same team come up with all your creative ideas can result in stagnancy. By bringing in outside voices, you challenge yourself and your colleagues to think of new ways of approaching an idea.
Creative professionals who dedicate their lives to their craft will also be up-to-date on the latest trends and technologies that may (or may not) benefit your story. They have checklists and documentation for the logistics to cover every A-Z in any scenario, including things your team may not have thought of. You can’t get that kind of experience overnight or even in a month.
Efficiency
Your time is just as important as your money. A person who has done something a thousand times before can do that task faster than a first-timer. We at 4th Kind Entertainment have done countless hours of filming and editing to master our craft. We’re ready to take on whatever your business needs to create a stunning video.
With an agency, you never have to worry about buying or renting the right equipment, which can get expensive fast. You also avoid the expense of hiring and training an in-house production person to take care of your entire project. A specialized agency is a one-time expense because trustworthy professionals know how to make the best use of your time and money.
Improve Your Video Marketing
Outsourcing a project can feel like an investment of both your time and wallet. However, to maximize your results at a minimal cost, a professional agency is the way to go for your video content.
We at 4th Kind Entertainment pride ourselves on being a video-only agency. We know what we do best, and we do it the best. B2B ratings site Clutch highlights our client reviews as the reason why 4th Kind Entertainment is one of the best video production companies in Colorado. (You should also check us out among the top Denver-based video production companies on The Manifest, a business resource.) Their sister site Visual Objects presents data-driven reviews and lists us among their top digital marketing agencies.
Ready to learn how we can take your next video project to the next level? Contact us today!
Great article .