Rock Band is one the greatest music video game ever created. As a major fan of video games and music, this has been a staple of our parties for many years. Harmonix has been creating amazing music games since Frequency for the PlayStation 2 in 2001 and continues with last year’s release of Rock Band 4. How does our love for this game and company matter to you the potential client?

Early 2015 Harmonix set out to create a viral video for their upcoming game Rock Band 4. We saw this opportunity to channel 2 things we love: Comedy and Video. Even though this was part of a contest (something we excel at. See TripAdvisor, One Promise, and A Song for Annabel Lee) we approach it just as we would any client video. Since there was pretty much no budget we decided to keep it simple and have our friends who are actors participate.

Instead of writing a detailed script our outline we wanted to make it feel real, which is how shows like Curb Your Enthusiasm excel in. We knew we wanted something in the vein of Spinal Tap since it fits well with the subject matter. So we wrote a very simple outline and just let the cameras roll. After having a blast shooting the video we moved on to post-production. We edited the video to feel like a VH1 behind the music segment and sent it off to Harmonix.