After the success of the Hyatt Regency client testimonial video, Howell decided to add more clients. This allowed them to share different videos with a client that fit their needs. Instead of having just a single client as was the case with the previous video, Howell decided to combine 3 different clients.
The clients all match not only because they were happy with Howells work, but because they were similar jobs. Howell does a variety of different large construction jobs in Colorado and the Hyatt only showcased one type. Adding another video that showcased their other strengths and skills allowed them to be strategic with their videos.
Client testimonials are a great way to have your customers sell for you.
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